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不干胶标签在化妆品行业有哪些使用特性?

来源:http://www.shengfengyinshua.com/ 日期:2020-09-21 发布人:shengfeng 1.国内知名化妆品品牌在外包装上大多由丝网印刷转向不干胶标签,薄膜标签材料的需求量正快速增长。由于技术含量较高,所需成本也就比纸张标签高得 多,一般三层的薄膜标签,里面每一层都有不同要求。比如层要求跟油墨结合得好,第二层要求跟胶水结合得好,中间一层是载体,标签的颜色由这一层决定。
1. Most of the famous cosmetic brands in China have shifted from screen printing to self-adhesive labels on the outer packaging, and the demand for film label materials is growing rapidly. Due to the high technology content, the cost is much higher than the paper label, generally three-layer film label, each layer has different requirements. For example, the first layer requires a good combination with ink, the second layer requires a good combination with glue, the middle layer is the carrier, and the color of the label is determined by this layer.
2.超透明、耐积压的材料被广泛应用。例如“伊卡璐”洗发水使用的超透明包装。
2. Ultra transparent and anti overstock materials are widely used. For example, the ultratransparent packaging used in "Icarus" shampoo.
3.部分跨国公司的全球性/区域性采购。
3. Global / regional procurement of some multinational companies.
4.在国外,日化类的产品价格相对消费者的收入是非常便宜的,所以消费者并不会去计较其包装质量。而在中国,有知名度的日化产品相对较贵,有些甚至是 较奢侈的物品,这样消费者就会对其包装持较挑剔的眼光。另外,受某些客观因素的影响,比如国内的道路交通状况较差,因此,要求化妆品的包装具有较强的抗磨 擦性。所有的这些因素都促使生产厂家对化妆品标签提出更高的标准。
4. In foreign countries, the price of daily chemical products is very cheap relative to the income of consumers, so consumers will not care about the quality of their packaging. In China, well-known daily chemical products are relatively expensive, some even luxury items, so consumers will hold a more critical view on their packaging. In addition, affected by some objective factors, such as the poor road traffic conditions in China, the packaging of cosmetics is required to have strong anti-wear. All these factors have prompted manufacturers to put forward higher standards for cosmetic labels.
不干胶防伪标签印刷
5.模内贴标不仅具有较好的防伪功能,而且所需的成本也不比传统标签高,是一项极具潜力的新型贴标技术。但由于模内贴标的包装容器生产出来后,就不可 能再更标签,对生产灵活性有影响,这就要求厂家必须对产品有准确的销售预测。但国内达到这种程度的生产厂家还不多,这一点就限制了模内贴标在中国的快速发 展。目前,国内已有一些民营企业大胆尝试,在这个领域走在了前面。而多数大型跨国公司对此还处于观望阶段。
5. In mold labeling not only has good anti-counterfeiting function, but also costs no more than traditional labels. It is a potential new labeling technology. However, after the packaging container with label in the mold is produced, it is impossible to change the label, which has an impact on the production flexibility, which requires manufacturers to have accurate sales forecast for the products. However, there are not many domestic manufacturers to achieve this level, which limits the rapid development of in mold labeling in China. At present, some private enterprises in China have made bold attempts and are ahead in this field. Most large multinational companies are still in the wait-and-see stage.
不干胶标签在全球具有广阔的发展前景。
Self adhesive label has a broad development prospect in the world.
以美国化妆品的外包装材料为例,不干胶薄膜标签占33%,直接丝网印刷占29%,不干胶纸标签占16%,模内薄膜标签占10%。可见,不干胶标签在其外包装材料市场中占了48%。
Take the external packaging materials of cosmetics in the United States as an example, self-adhesive film labels accounted for 33%, direct screen printing accounted for 29%, self-adhesive paper labels accounted for 16%, and in mold film labels accounted for 10%. Visible, self-adhesive label in its packaging material market accounted for 48%.
据统计,中国的不干胶标签的需求量每年正以超出25%的比率快速增长。目前中国的不干胶标签市场大小约5-5.5亿平方米,人均占有有量仅0.5 平方米/人/年,而一些发达国家比如澳大利亚的人均占有量达到13平方米/人/年。因此,中国的不干胶标签市场具有非常大的潜力。
According to statistics, the demand for self-adhesive labels in China is growing rapidly by more than 25% every year. At present, the size of the adhesive label market in China is about 500-550 million square meters, and the per capita share is only 0.5 square meters per person per year, while the per capita share of some developed countries such as Australia is 13 square meters per person per year. Therefore, China's adhesive label market has great potential.
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