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使用防伪标签作用与价值有哪些?

来源:http://www.shengfengyinshua.com/ 日期:2020-11-06 发布人:shengfeng 1、使用防伪标签的作用首先就是为商品增加了卖点,消费者需要的是安全可靠的产品,而正是由于因为防伪标签保证了这一点才吸引了广大用户的注意力,提高了生产厂家的品牌知名度,而且还受到了消费者的赞誉。
1. The function of using anti-counterfeiting label is to increase the selling point for the commodity. Consumers need safe and reliable products. It is because the anti-counterfeiting label ensures this that it attracts the attention of the majority of users, improves the brand awareness of manufacturers, and is also praised by consumers.
2、防伪标签对抑制假货流入市场起到了至关重要的作用,保障了企业的声誉,即时有假冒的产品出现,进行查询之后,也不会对正规厂家的擦汗那个片销量产生影响。
2. Anti counterfeiting label plays an important role in restraining the inflow of counterfeit goods into the market, which ensures the reputation of enterprises. Even if there are fake products, the sales volume of regular manufacturers will not be affected after the inquiry.
3、防伪标签规范了市场营销的秩序,同时增强了消费者辨别真假的意识以及提高了销售人员销售正规成品的积极性。
山东透明不干胶标签印刷
3. The anti-counterfeiting label standardizes the order of marketing, enhances the awareness of consumers to identify the true and false, and improves the enthusiasm of sales staff to sell regular finished products.
4、对于有防伪标签的商品,在同类没有防伪标签的低价商品竞争中,还是占有优势,消费者更乐意购买防伪商品,其实现在防伪标签相当于是一个安全的象征,使用防伪标签能够提升企业品牌的形象,也更加容易取得消费者的信任。
4. For products with anti-counterfeiting labels, they still have an advantage in the competition of similar low-cost commodities without anti-counterfeiting labels. Consumers are more willing to buy anti-counterfeiting products. In fact, the anti-counterfeiting label is a symbol of security. The use of anti-counterfeiting labels can enhance the image of enterprise brands and gain more trust from consumers.
5、使用防伪标签的企业在同行的竞争中更加具有竞争力,也可以说防伪标志就企业的核心竞争力。从长远来看,防伪标志就是消费者的购物关键,也是企业能否占据市场份额的一个关键性因素。
5. Enterprises that use anti-counterfeiting labels are more competitive in the competition of the same industry. It can also be said that anti-counterfeiting labels are the core competitiveness of enterprises. In the long run, anti-counterfeiting logo is the key to consumers' shopping, and also a key factor for enterprises to occupy market share.

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